The conversion pixel fired on a click, not a customer — and the bidding engine was optimizing toward it. We caught it because PilotPM sees both sides: what the ad platform claims, and what actually arrived. Now that check runs every night, on your account.
Google Ads + Apple Search Ads. From $199/mo, sized by ad spend.
Ad platforms grade their own homework: the pixel says "conversion", the algorithm optimizes toward it, the report says it's working. PilotPM reconciles what the platform claims against your own first-party truth — leads in your support inbox, signups in your product, trial starts in your app — and tells you when they don't match.
"Ads reports 13 conversions — your inbox confirms 0." When the pixel fires on clicks instead of customers, you find out from PilotPM, not from a quarter of wasted spend.
"Apple Search Ads reports 45 installs — your app saw 12 trial starts." Your own product events are the ground truth, not the network's attribution window.
A primary conversion action with zero fires in 30 days is steering your bidding toward nothing. PilotPM flags it — and can demote it for you, reversibly.
No dashboards to babysit and no agency retainer. The engine reads your accounts every night, runs deterministic checks, and turns findings into cards — each showing the exact change your approval authorizes, in plain language with the numbers behind it.
Keywords burning money without converting. Campaigns pinned at their budget cap while producing customers. Ads Google itself rates as weak. Bidding strategies starved of signal.
"Will pause keyword 'ai customer support' — $52 and 18 clicks in 30 days, 0 conversions." What you preview is literally what applies. Advice-only cards don't even have an approve button.
A daily change cap, a budget ceiling, learning-period protection, and no deletes — structurally. Every applied change lands in an audit ledger with its stored inverse: revert is one click.
The Composer drafts a complete Search campaign — ad groups, keywords, match types, every headline and description — grounded in your help-center content, the language your customers actually use in support conversations, and your account's live performance. You review every line, then export straight into Google Ads Editor. Nothing touches your account unreviewed.
Ads is the fifth PilotPM app, on the same customer brain as Support, Retention, Engage and Surveys. That's the unfair advantage: the same system that answers your tickets and tracks your churn knows which ad clicks became real customers — and which campaign acquired the users who refund in week two.
$199/mo up to $5k monthly spend · $599 up to $25k · $1,499 up to $100k · custom beyond. Reads and recommendations included; each applied change is 1 credit, a composed campaign draft is 25. Add it to any paid plan.